Imaginarium Studio is a creative game design lab that blends art, design, and storytelling, where students explore interactive physical gameplay by reverse-engineering games, uncovering mechanics, and building physical games—producing unique prototypes that strengthen creativity, cognitive thinking, and Saudi Arabia’s growing toy and game design innovation ecosystem.
The Imaginarium Discovery Center stands as the foremost hub for toy and game design. This center fosters a dynamic environment where enthusiasts can engage in hands-on experimentation and prototyping of physical games. The center’s offerings encompass a wide array of game types, including:
Educational Games: Enhancing problem-solving, strategy, logic, science, and engineering skills.
Artistic and Creative Games: Encouraging imagination and creative expression.
Entertainment Games: Providing fun and engaging activities.
Cognitive Thinking Games: Stimulating mental agility and critical thinking.
Imaginarium Discovery center is a center that aims to create an interactive and dynamic space that encourages creativity, curiosity, and educational engagement
Our design concept revolves around cultivating exploration and learning within an immersive environment inspired by the versatility of Lego blocks.